Why I started Rachel's Writing Club

When I tell people my business is called The Story Cave, I get one of two reactions:

a) That’s such a great name! Or,

b) That sounds cold, draughty, and damp.

Whenever I picture The Story Cave, it’s warm and inviting. There are plush sofas. Books line the walls. There’s a bar where you can enjoy the gin of your choice or a really good hot chocolate. People are having conversations about all kinds of topics from copywriting to climate change, what they are reading to research. It’s a place to kick back and talk about what you want to say.

A circular room with a domed roof. It's softly lit, with a large, curved sofa covered in cushions in the centre of the room. There are alcoves filled with bookshelves around the walls.
The Story Cave (image generated by Bing)

I wanted to turn that idea into a real place but what would people get out of it, beyond great conversation? I was keen to create something valuable that helped the 4 types of expert I had identified since I started my business, and get people to write and share their work. I had two problems that I wanted to solve for my clients, and for myself.

Problem one: how to get people to write

I kept having conversations with business friends who would tell me they were keen to write blog posts for their businesses but for whatever reason, they weren’t.

Me: “How’s the blogging going?”
Them: “Oh, well, this, that, the other happened, maybe when I’ve got this out the way.”

Over the years I have joined many memberships, enthusiastic about all the wonderful resources available in their library of courses, expert masterclasses, and swipe files. Then I have found that I never had time to watch all that brilliant material. Or, I would make time to watch the guide, but then didn’t do the work.

I didn’t want to add to people’s task lists. I wanted to help them move a job off them.

Problem two: how to create connection

I was sending emails while feeling I didn’t really know the people who were receiving them. I wanted to get to know more people and give them help directly. I also wanted a place where those interesting conversations could take place.

A woman wearing a yellow long sleeved top, sitting at a desk. thinking, with a pad of paper in front of her and a pen in her hand.
Photo by Corinne Kutz on Unsplash

The solution: Rachel’s Writing Club

When I got clear on what I wanted to do, I realised I needed to build a community. I asked people on my mailing list if they would like to join and set myself a target of 30 members. Happily, I met that quite easily and so I launched the club.

I decided to run the whole club live. This means you can’t be ‘behind’ in Rachel’s Writing Club or feel like you’re missing out on the value in it. You come along and take part in an activity, get some writing done, and get on with the rest of your day/week.

What happens in Rachel’s Writing Club?

We kick the week off with Monday Marketing Mojo where I guide you through an exercise and you write something for your business which you can publish immediately, or use to build a larger piece.

Then there is a co-working session each week where we body double, which means we all write together. One member of the Club describes this as meeting your friends down the library to do your homework. We’re all writing. It’s surprisingly effective.

When you join, you’ll get a 90 minute 1:1 call with me on Zoom where we talk about your business and what topics would suit you. I then give you a plan with ideas for 12 blog posts which you can write during co-working sessions.

Creating the Club has enabled me to bring people together and the conversations are wonderfully eclectic. If you would like to come and join us, we’d love to see you.

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