Done with you
Website copywriting
Attract your ideal clients with website copy that reflects who you are and what you do
What would you like your website to say?
Did you set up a website when you started your business but now it no longer represents you?
Or has getting a website been on your task list for ages but you keep finding yourself staring at a blank page? You don’t know what to write for your web copy.
You’re an online business owner working in a specialist field. You know what you sell, and who you sell it to but you’re struggling to communicate it.
You want your website to share your expertise, experience and personality with your clients, showing them why they want to work with you.
We’ll work together to:
- Explore all the angles of your business and then pull out the key threads we’re going to focus on so we have a consistent message in your website copy.
- Get really clear on your offer – who it is for, what they get from it, and how it works so we can communicate that clearly.
- Decide on what you really need from your website so it’s easy for your clients to understand where to go and what you want them to do.
- Create engaging website copy in your tone of voice so it sounds just like you.
Make it easy for people to become clients
Your website is a sales person for your business. It can answer all your clients’ questions and show them what it’s like to work with you.
Knowing what your clients are looking for when they start searching enables you to create a website which meets their needs. I’ll go into detail with you about why your customers will want to buy your service and combine that with keyword research to write in their language with your tone of voice.
Your new website will:
- Clearly position your business and speak to the people you want to work with
- Tell your story in an engaging way so people get to know you
- Have sales pages which outline clearly what your service is, how it works, and why people need it.
Clarify your brand proposition
Your website copy will make it clear to your clients what you do and the benefits of working with you.
Make it easy for people to find what they want
Your website is a series of doors. People can arrive at it from different directions. Your website copy will make it clear where they are and show them what to do next.
Audience focused copy that speaks to the people you want to work with
Before I start writing, I’ll ask you about who your ideal clients are. Then I’ll make sure your website copy appeals to them, referencing what’s happening in their world and what they want to achieve so they can see how your service relates to them.
How we work together on your website copy
I write your copy with your input at each stage to ensure it reflects your business and sounds like you.
5 steps to writing your fab new website
Before we start, we’ll have a 30 minute Discovery call.
This enables us to find out about each other and discuss what you want from your website copy. It usually takes place on Zoom.
A full website is usually a Homepage, About page, service overview page, 3 sales pages, and a contact page. I also write individual sales pages and About pages.
If you decide to go ahead, we’ll discuss the timetable for your project. Then I’ll then send you a contract and invoice you for your 50% deposit.
The project includes up to two revisions of your copy so there is plenty of time to make sure you’re happy with what it says.
Step 1: I interview you
Step 2: Brief me on your offers
Step 3: I start writing
The process looks like this 🤔💻☕💻💭💻💡💻☕💻🤔💻🪄💻🙌
Step 4: I send you the first draft
Step 5: Revisions
What people say about working with me on their website
Why ask me to write your website copy?
I edited newspaper websites for several years. I know how to think through a site about what information people are looking for and how to link it together so it makes sense.
I also interview you and then use your words to write your website copy. You get a website that sounds like you without you having to spend hours or even days trying to write what you want to say.
I love how she can take the mess from my head and make sense of it! I wouldn’t hesitate in recommending Rachel.
Ruth Gilbey
Frequently Asked Questions
+ Free Bonus
Get a list of ideas for articles you can write on your company blog. If you want to know more about content marketing and how it can help you, then I’m happy to talk that through.
Are you ready to get website copy you’re delighted your clients are reading?
Just imagine how you will feel to have on brand website copy which encapsulates how you help your clients.
You will:
Pricing
Standalone sales page
£750
Sales page and brochure
£999
Full website
- Homepage
- About page
- 3 sales/service pages
- Services overview page
- Contact us page
£2995
Take the first step and book a discovery call with me
About
Rachel Extance is an award-winning journalist and writer who enables SMEs to write about their business clearly and engagingly so they build credibility.
Her audience-focused approach ensures your website, brochures, reports, and internal communications are relevant and convey key details quickly. She draws on her experience editing newspaper websites and her humanities degrees to tell unique stories that communicate the value of her clients’ work through workshops, group programmes, and working 1:1.
She champions her clients and makes them shine with original marketing materials.