Services overview


Marketing support for SMEs to create the information and materials you need while freeing you up to focus on running your business

3 people sitting around a table working on laptops

Share your work and raise your profile

You’ve reached the point where you know you need to be doing some marketing but you’re not sure what that involves or how to do it.

You’d like more people to know about what you do and how it helps them. You’d also like to raise your profile.

There seem to be a lot of moving parts involved and you’re not sure where to focus your efforts or what ‘good’ looks like.

You’re not quite ready to employ a marketing person in-house but you would like some practical help to write:

  • Your website
  • Reports and brochures
  • Marketing emails and build your subscriber list
  • Presentations for external audiences
  • For LinkedIn

I offer done with you copywriting on a project or retainer basis and training from lunchtime workshops to in-depth programmes.

Whether you want to do your marketing yourself with my help, or you are looking to employ someone in future, I will help you develop key messages and show you what to do with them to promote your business.

Writing about your business in a relevant and engaging way enables you to get seen by more people and for everyone who comes across you to understand what you do and who you do it for.

3 women looking at a computer. One is thinking, two others are smiling about what is on screen.

How I can help you

I offer a mix of done with you copywriting, 1:1 consulting, and workshops for action takers who want to spend their time wisely and not get caught up in short-term trends.

Website copywriting

Clearly communicate who you are, what you do, and how it benefits your clients with a professionally written website.

Writing workshops

Develop your writing skills to save time and build your reputation in a practical, inclusive workshop that helps you get the work done.

Marketing packages

Start marketing your new start-up so you can build your reputation and save yourself time.


Rachel Extance is an award-winning journalist and writer who enables SMEs to write about their business clearly and engagingly so they build credibility.

Her audience-focused approach ensures your website, brochures, reports, and internal communications are relevant and convey key details quickly. She draws on her experience editing newspaper websites and her humanities degrees to tell unique stories that communicate the value of her clients’ work through workshops, group programmes, and working 1:1.

She champions her clients and makes them shine with original marketing materials.