Privacy Notice

Our contact details

Name: Rachel Extance, trading as The Story Cave Ltd

Registered Office: 97, Arbury Road, Cambridge, CB4 2JD


What type of information we have

We currently collect and process the following information:

  • Personal identifiers, contacts and characteristics (for example, name and contact details)

How we get the information and why we have it

Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • You own or manage a business and have expressed an interest in learning more about how our services can help your business
  • We have met you and you have given us a business card, or provided your details in some other way
  • You have contacted us via our website
  • You have interacted with us, or our staff, via social media, such as LinkedIn, Twitter, Facebook or Instagram.
  • You have booked a workshop or training event via our website
  • You have bought a course
  • You have joined Rachel’s Writing Club
  • You have signed up to our newsletter

We also receive personal information indirectly, from the following sources in the following scenarios:

  • We may receive your details from another person or organisation who believes that you would be interested in our services
  • We may receive your details from the organiser of an event that we have both attended

Under the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information are:

  • We have a legitimate interest to keep you informed about our services and to promote the success of The Story Cave Ltd.

What we do with the information we have

We use the information that you have given us in order to keep you informed about our services.

We will not share this information with other organisations unless you ask us to.  If you are a customer, we may share this information with other organisations to the extent that it is necessary for us to fulfil our contractual obligations.  For example, you might ask us to help you to arrange products or services for your business that we cannot provide ourselves.


Our website uses cookies. A cookie is a small file of letters and numbers that we put on your computer if you agree. These cookies allow us to distinguish you from other users of the website which helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

We use GA4. The cookies we use are ‘analytical’ cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the site when they’re using it. This helps us to improve the way our website works, for example by making sure users are finding what they need easily. 

If you are a Google user and have consented to Google using your data for ads personalisation, we use Google Signals Data Collection. This means it uses Google information which GA4 says “may include end user location, search history, YouTube history, and data from sites that partner with Google”. This is used to provide aggregated and anonymised insights into cross device behaviours. You can amend your preferences by going to My Activity in your Google account.

We use ActiveCampaign to keep in touch with you if you have signed up to our newsletter or bought from us. We can see what messages you have opened and what links you have clicked on.

We use MemberVault to provide resources and courses. We receive information needed to process your purchase and keep in touch with you about products you own.

We use Stripe to take payments.

Affiliate links

We sometimes use affiliate links for goods, services, and events we have mentioned on this site. These links mean we will receive a payment from the company we direct you to, if you make a purchase. We only share affiliate links for companies which we buy from ourselves. The link has a special code which tells the company you are buying from that you went to their site from ours. 

Affiliate links will be marked with an * and there will be a disclosure on the page you are reading saying that they are there. 

How we store your information

Your information is securely stored on our computers and systems in the UK.  Information that you provide to us may also be backed up on the servers of our third-party back-up and data storage providers.  If you would like details of our current data storage providers, please contact us.

We keep personal information for as long as necessary to fulfil the purposes for which we collected it. We will then dispose of your information by deleting it from our computers and systems.

Your data protection rights

Under data protection law, you have rights including:

Your right of access – You have the right to ask us for copies of your personal information.

Your right to rectification – You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing – You have the right to ask us to restrict the processing of your information in certain circumstances.

Your right to object to processing – You have the the right to object to the processing of your personal data in certain circumstances.

Your right to data portability – You have the right to ask that we transfer the information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us using the contact details at the top of this Privacy Notice if you wish to make a request.

How to complain

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:        

Information Commissioner’s Office

Wycliffe House

Water Lane




Helpline number: 0303 123 1113