How can new people discover your world

“What about this JT Kirk guy?”

My husband and sons discovered Star Trek Prodigy while I was away last week. If you haven’t come across it, it’s a Star Trek spin-off for kids.

They hadn’t really seen Star Trek until now. It does a brilliant job of introducing children into a world their parents (and grandparents) know well. No prior knowledge is assumed. The main characters are young aliens who have never heard of the Federation (if you’re not a Trekkie, that’s the intergalactic governmental body) or any of the ships, or famous characters like Kirk and Spock.

These all get gradually introduced over the course of the series as the youngsters go on their adventures, under the watchful eye of a hologram Captain Janeway.

It also has an epic theme tune. Hats off to the composer!

A toy Captain Kirk wearing a yellow uniform with a character in blue, possibly Spock, behind him.
Photo by Stefan Cosma on Unsplash

Prodigy is of course a gateway into the Star Trek universe and I have no doubt we will be watching Voyager soon.

If someone discovered your world and knew nothing about it, where would they start? What button do they press? What course do they set? What do they do if they set a course and find themselves being pulled into a dying star? How could you help them rescue themselves?

New people come across you all the time.

People are out there trying to figure out how to do something you can guide them through.

We often assume ‘everyone knows’ but they don’t. We forget that once, we didn’t know that either.

Do you have things in your Business Resource Library to guide new explorers? This could be blog posts, or an offer for those starting out.

Enable people to boldly go where you are leading.

If you’re wondering what to create and what to do with it, then get in touch with me and let’s map a course together.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *