Done with you
Take marketing off your task list with a package of part-time marketing support that plugs in to your team.
Are you adding marketing into the mix?
You already wear a lot of hats in your start-up and wish you had far more days in your week.
Now you’re looking at marketing and you’re wondering how to find the time, what you need to do, and how it all fits together.
You know what you sell, and who you sell it to but now you need to share that with people who don’t know anything about you.
You want to build your reputation and make sure you’re allocating resources to marketing that will serve you through the next stage of building your business.
I offer a fractional marketing service, giving you a strategy and putting key digital marketing elements in place.
We’ll work together to:
- Explore all the stories in your business and then pull out the key threads so you can develop your messaging
- Put together a website that showcases your business and how it helps people
- Develop marketing materials you can share repeatedly
- Get email marketing set up so when people are interested in your business, you can build a relationship with them
- Ensure everyone involved in your start-up is on the same page with how you talk about your business and the latest developments.
Every business is different so we will assess your needs when we start working together.
Take marketing off your shoulders while making it aligned with you
Your business is evolving. That means your marketing needs to develop with it while not pinning you down to messaging that goes out of date in a couple of months – or even weeks.
We focus on the core mission of your business. What problems does it solve? We also bring out its stories: who you are, how your products help, who your buyers are, and what the impact of your work is.
Your marketing supports your sales process by:
- Clearly positioning your business and speaking to the people you want to work with
- Tell your story in an engaging way so people get to know you
- Raising your visibility and building your reputation in your niche.
Save time while building your reputation
When we start working together, I’ll ask you to take part in workshops and do interviews with you so I can gather the information I need. Then, you leave the rest to me. I’ll write your marketing materials, including your website, while you get on with running your business.
Hi I’m Rachel
I help small businesses to raise their profile while making it easy for people to see what they are selling and why.
Figuring out where to start telling people about your business is hard. Writing marketing materials also takes up time. I help you map out your key messages and stories, then turn these in website copy, blog posts, and other materials you need to share what you’re doing with your audience.
I was a journalist for 15 years so I know what people are interested in. I can get to the heart of issues quickly, and I can make complex issues easy to understand.
My audience-focused approach means you are creating materials that speak to the people you serve.
Frequently Asked Questions
Get on with running your business knowing marketing is in hand
Free up your time and benefit from quality marketing materials which showcase your business