The writing case
Articles about writing for your business so you can support your sales process, help your clients, build credibility, and be more visible.
What’s the difference between my business blog and my substack?
If you look at the navigation on my website, you will see re: blog and re: newsletter. You can subscribe to both….
7 reasons why I redeveloped my website
If you’ve been following The Story Cave for a while, you’ll notice things look different around here. Whether you have or not,…
How I will help you get your sales page done
Are you offering a brilliant new service? You’ve done your market research. You’ve probably tested your offer out with people, or it’s…
7 marketing tips for 2023 from MarketEd.Live
How do you stand out in your marketing? It’s a theme I keep coming back to and one of my favourite events…
7 questions to ask yourself about your business blog
Recently I ran a table talk on Blogging For Business ahead of Andrew and Pete’s Atomicon conference. Attendees were a mix of…
How can new people discover your world?
“What about this JT Kirk guy?” My husband and sons discovered Star Trek Prodigy while I was away last week. If you…
7 ways having a website helps you put yourself out there as an introvert business owner
Does the thought of 60 second pitches in a room full of people make your blood run cold? I’ve met so many business owners who are also introverts. Here’s how a website helps you put yourself out there as an introvert business owner.
What is a business blog – and how can it help your coaching or consulting business?
Have you heard people talking about having a business blog and are wondering what the fuss is about? In this article, I’m going to walk you through what a blog is and how you can use it to be a silent sales person for your services and attract your ideal clients.
About
Rachel Extance is an award-winning journalist and writer who enables SMEs to write about their business clearly and engagingly so they build credibility.
Her audience-focused approach ensures your website, brochures, reports, and internal communications are relevant and convey key details quickly. She draws on her experience editing newspaper websites and her humanities degrees to tell unique stories that communicate the value of her clients’ work through workshops, group programmes, and working 1:1.
She champions her clients and makes them shine with original marketing materials.