Say what really matters
Words that make a difference
Communicate issues clearly and share your value to make more impact
You’ve got the passion and the purpose
Now you’re wondering how to bring people on the journey with you.
Words and stories enable you inspire and involve others in your mission, whether you write, record, or present them.
I’ll help you work out what to say, how to say it, and how to share your message effectively so you have joined up marketing that really says something.
What are you looking for help with?
Marketing strategies for independent consultants
You set up your business to do things differently. You didn’t set it up to be a marketer but it turns out that’s part of running your own show.
How do you talk about yourself?
How do you get yourself seen?
And how do you do it without spending hours on social media?
I make marketing simple, practical, and unique to you so you can stand out positively.
Business communications for SMEs
You’re impact driven whether you’re working towards the Sustainable Development Goals, supporting communities, or new ways of thinking about key issues.
You’d like support to tell your stories and turn them into business communications your target audience find relevant and engaging.
I’ll work with you to develop your messaging so your value proposition is clear and you can build your visibility and reputation.
Hi, I’m Rachel Extance
I’ve been writing professionally for more than 20 years, first as a journalist, and now as a copywriter and blogger.
I see a lot of poorly written websites, blog posts that miss the mark, and people sinking time they would rather be spending doing something else trying to boost vanity metrics. I’d like to change that.
Marketing doesn’t have to be complicated and good writing is based on key principles.
I help you share your work so your audience can see how it applies to their lives and wants to know who you are.
What people say about working with me
Free download: 12 article ideas to get your blog started
Get past the blank page and start building your business blog with this PDF listing 12 ideas for articles you can write.
Why invest in support to write about your work?
We live in a noisy information world, and AI is going to exacerbate that. You are bombarded by messages on your phone from the moment you get up (even though you tell yourself you shouldn’t look at it) to the radio, TV, newspapers, reports from colleagues, CPD programmes, and in your leisure time.
So is everyone else. If you want people to know about your work and benefit from it, you need to be writing for them. No-one will know about you if you don’t tell them.
Read my latest blog posts
When I tell people my business is called The Story Cave, I get one of two reactions: a) That’s such a great…
If you look at the navigation on my website, you will see re: blog and re: newsletter. You can subscribe to both….
If you’ve been following The Story Cave for a while, you’ll notice things look different around here. Whether you have or not,…
Rachel Extance is an award-winning journalist and writer who enables SMEs to write about their business clearly and engagingly so they build credibility.
Her audience-focused approach ensures your website, brochures, reports, and internal communications are relevant and convey key details quickly. She draws on her experience editing newspaper websites and her humanities degrees to tell unique stories that communicate the value of her clients’ work through workshops, group programmes, and working 1:1.
She champions her clients and makes them shine with original marketing materials.