Do you struggle to explain all the things you do?
Do you have scattered communications so your audiences miss information?
Then you have come to the right place
I work with mission-led businesses and organisations sharing messages that matter so your audiences can find what they want and take the next step.
You’re doing important work that is getting lost
You’re doing so much, and it’s all valuable. But audiences can’t find what they need.
Your stories are hidden and information exists in silos (or not at all) so important work is invisible.
What you need is a way to signpost people to the information they need, and guide them through working with you, whether they are accessing a DIY service, learning about your process, or wanting to develop a project.
This is editorial thinking: laying out all the pieces, working out what needs to go on the ‘front page’, and then how other sections come together.
Using the Editorial Expansion Prism™, I show you how to structure your Visibility Suite so every piece of work reaches the right audiences in the right way. Think of your organisation’s work as white light. Through the right structure, it becomes a spectrum, five clear streams, reaching different audiences with purpose.
I teach you to think like a publication so you can tell a number of stories at the same time, without them losing impact.
Guide people through your work
Map out your messaging and where it goes across your website, newsletters, intranet, and emails to people get information they need.
A website that works for your visitors
You have lots of information to share. Get a website that guides your audience to the right places so they can take action easily.
Writing support for independent consultants
You want to write but you’re not doing it on your own. I provide 1:1 and group support to enable you to write without AI.
Escape the algorithm and know your own mind
Do you have things to say but you’re not sure how to say them? Develop your critical thinking through writing and gain confidence to share ideas.
Who is Rachel Extance?
I believe communication is essential for humans to understand the world around them. They need information in a way that makes sense to them and makes them feel safe.
There is so much going on in our lives and we constantly face situations we have not been in before, or that we were not taught how to navigate.
Good communications, whether it is online or in print, written for people you serve or your colleagues, enables people to get things done or take action with as little friction as possible.
My work is built on 25 years of writing about complex issues.
It is story-led, focused on people, and about how your work makes an impact. I’m adept at making complex topics accessible to the general public and writing for different audiences.
I’ve always applied editorial strategy to my work and that is how I think: what’s on the front page? What other stories can we create around this topic? How do we structure content so it is appealing and people can find what they want? What have we got coming up?
If your comms feels scattered, you struggle to communicate your value, or comms feels complicated, come and talk to me about how we can share your messages with the people who need them.
Testimonials
What people say about working with me
Free resources
Read my latest blog posts
We’ve all got something to say, that’s why I’ve created The Coffeehouse
Do you find yourself reading or listening to something on the radio, or social media, or when you’re out and about, and…
Ideas develop in The Coffeehouse because your thoughts need company
Are you looking for somewhere where you can have good conversation about complex issues? Do you want to talk about what’s going…
How can we give more young people work experience
My eldest did work experience with me on Friday. When school sent the email asking if he could shadow me or my…
About
Rachel Extance helps public and third sector organisations transform scattered communications into strategic editorial systems.
Drawing on 25+ years as a professional writer, including 15 years as an award-winning journalist, Rachel treats every organisation like a magazine. Her proprietary Editorial Expansion Prism™ creates multiple content streams, shifting organisations from reactive communications to structured editorial strategies.
She works with local authorities, research institutes, and SDG-focused charities through workshops and plug-in strategic comms advice that ensures your work can be found by the right audiences with the right messages. She also hosts Rachel’s Writing Club, a membership community for business owners who want to write consistently.
